The lead source codes give you information about how the lead was created and can help you determine how to proceed. The lead source code always takes the form of SFDC-XX|Listing Name or SFDC-dup-XX|Listing Name. If the source code contains -dup-, then AppExchange already sent you a lead for this user, listing, or action within the last 180 days. The XX identifies the action the user took to generate the lead.
Here's a table of the action codes and what they mean.
| Lead Source Code | Description |
|---|---|
| IN | The user started the install process for your application by clicking Get It Now on your listing, agreeing to the terms and conditions, and clicking the final install button on the confirmation page. The user might not have completed the installation or might have uninstalled your application. Use the License Management Application (LMA) to track who has your application installed. |
| DM | The user watched some or all of your demo. |
| LM | The user clicked Learn More on your service listing. Note: App listings that previously had Learn More buttons now have Get It Now buttons and receive lead source codes with IN actions. |
| TS | The user clicked Get It Now on your listing and chose to start a new 30-day free trial of Salesforce and your application. These users might be preexisting salesforce.com customers. |
| TD | The user took your test drive by clicking Test Drive on your listing. |